Everybody’s busy these days. That’s why I want to share with you how email marketing helps business. But don’t worry – you won’t need to sit in front of your computer 20 hours a day corresponding with people in order to create the business you want and need. Actually, one of the easiest ways to continue to build a relationship with people is through email marketing. Why is this? Because you can write emails once, and then use them over and over to reach new people who are discovering your business online. This is done through the use of an autoresponder, such as Aweber or Oprius, for example. read more here for more info.
Suppose someone visits your site and wants to learn more about what you offer. You write a series of 10 emails teaching them about keyword research, for example. The word “teach” is critical here. That’s because email marketing is not primarily for “selling” – but for educating. When a person relates to your email messages, and feels you are offering true value, they will ne more open to purchasing what you have to offer at some point in time.
Email marketing helps business by helping potential clients to get to know, like and trust you. People prefer to buy from those they trust. So establishing a relationship with your visitors is vital. You can offer so much from an autoresponder series to the people who sign up to hear from you – reviews of products you use, news about recently built webpages on your site, helpful tips for anything from a-z (preferably having to do with your business).
Use a friendly tone with the intent to educate and make your visitor’s life easier. Shortcuts you’ve learned to increase your business are always welcome ideas as well. In short, the use of an autoresponder is a practice I highly recommend. You can even try one for a trial period to see if it’s right for you. Email marketing helps business by taking it to the next level – without taking up any more of your precious time.